Brought up in Switzerland by Swedish parents, studying and working in different countries gives the result of speaking fluently German, Swedish, English, and good knowledge in Italian, French and Spanish.

She has worked in-house for various brands such as L’Officiel, Harper’s Bazaar, Graff, Ralph & Russo, David Morris, Net-A-Porter, Porter Magazine & British Vogue with graphic design, branding, styling and creative concepts for both print and digital, this has given her a wide knowledge to handle projects from start to end.

In 2017 she launched a Sustainable Focused women’s wear label Oramai and founded the store The Sustainable Pop Up. She is currently freelancing and is the Artistic Director of the jewellery and watch magazine Something About Rocks.