Welcome to my fashion journal that I hope can inspire you to a FABULOUS yet MINDFUL wardrobe.

UNCOVERING RAINCOATS
Living in London, the weather is not only an ongoing topic for its citizens, it is also an essential topic to discuss if you want to survive your commute. Most commonly the weather synonym is described as cloudy, and precipitation itself has many different drizzling names. I realised my white fluffy winter coat needed an upgrade to something more waterproof, and this is how I came to uncover the not too fashionable but daringly durable clothing category of: raincoats.

THE PUZZLING SEARCH FOR THAT OFFICE BAG
The other day on my biweekly zoom with my fabulous mentor Jessica Gaspard, based in our headquarters in One World Trade in New York, we swapped our usual chat about career goals to career bags. Having been adjusted with portable laptops during the covid pandemic to enable remote working, the previous office clutch had to be replaced with something more spacious. To her (birthday) surprise her husband had managed to find her the perfect bag. I came to realise I needed to upgrade my daily tote bag and this led to my puzzling search for the perfect office bag.

CONSCIOUS WARDROBE STAPLES
In my constant search for the perfect wardrobe, I’m always on the lookout for that elegant-forever lasting piece of clothing that can still add something new and fresh to the closet whilst it will work with what's already in there and at the same time have the quality to last for years to come and by that make it a conscious choice.

SWAPPING HEELS FOR INSOLES, FASHIONABLY
Insoles; a word I wasn't too familiar with, nor do I think many of you are. Yes, we have heard it might be something for situations like those when one leg is shorter than the other or some extreme cases where one needs them to be able to walk. Little did I know that it was in fact quite common and that one day it would be something that would not only revolutionise my well-being but my wardrobe as well.

SOCKS, A LOVE AFFAIR
Having been working in fashion for a long time I rarely get surprised by discovering a new item, but some months ago in the company of my then new boyfriend. I ran out of socks. Not being afraid by stealing the usual boyfriend shirt, boyfriend sweater, boyfriend jeans you name it - I reached down in his sock drawer and there and then a life revolution happened.

WHY WE HAVE TO CHANGE THE WAY WE SHOP, NOW!
Having had a pop up store called The Sustainable Pop Up, on the Kings Road in Chelsea promoting Sustainable fashion, I realised that sustainable fashion does not have to be what I then feared; boring. Previously I found that natural materials always had this warning bell for dull colours, scratchy materials and overall a hippie stamp to it.. By researching for the store; I had the fortune to come across talented people embracing sustainable practices for fashion, and by that realising that those collections weren't at all dull or boring.
FINALLY, I RENTED A DRESS
Having been working in fashion for more than 10 years and enjoying the shopping hunt for those frequent parties, it was a very new experience to take a step back and to say; no! I don't need to buy another outfit for another event. This revolutionary moment was the final step in a sustainable evolution that has not only been happening inside me but also gradually around us in the fashion world.
HOW TO CREATE A SUSTAINABLE WARDROBE
We are excited to sell Isabella Papaz first book. In 2017 she launched Oramai followed by the opening of The Sustainable Pop Up. She has just quit her work at British Vogue, where she has been on the creative team for two years, as she wants to work on Oramai and to focus her time on educating people about sustainable fashion, starting with this book.